We have been practitioners in the strategic marketing, communications and fundraising industry for over 25 years. We know what works and what doesn’t work. Because of our experience – albeit on three continents – USA, UK and Australia – we cut straight through the ‘riff raff’ and are known to deliver the goods every time.
BOHICA Consulting delivers honest and pragmatic strategic marketing and communication advice within a set budget. Our principal, Laurie Staub has worked in strategic marketing, communications and fund raising for over 25 years. As ‘proof of the pudding’ that she knows this industry inside and out, she has worked with over 32 different industries. Some of her most recent work has been with Florey Neurosciences Institutes, Melbourne University’s Centre for Eye Research Australia (CERA), Bonnaci Group (consulting engineers), the Royal Women’s Hospital, Lions Eye Health Program (LEHP), ABLE Australia, Katrina Christ Photography, Monash University’s Australian Centre for Blood Diseases (ACBD) and Eastern Health.
She led the teams that developed the concepts of what is now The Melbourne International Flower and Garden Show, Melbourne’s Museum of Immigration and the Brain Fitness Challenge.
While she and her clients have been recognised with innumerable awards, what matters most are the positive outcomes clients have achieved on a continual basis in reaching their strategic marketing, communications and fundraising objectives.
We practice strategic integrated marketing and communications, utilizing the tools of research, public and media relations, graphic design, political relations, advertising and fund raising/corporate social responsibility.
Integration and a balanced mix of these marketing and communication tools have proved time and again to be a recipe for success. Just ask our clients.
The passion behind this consultancy is to provide access to senior experienced professionals (graphic designers, PR experts, media trainers, market researchers, etc) who work hands on with clients on an ‘as needs’ basis.
Our modus operandi is that we first clearly identify your business objectives and competitive advantage and ensure that the organisational structure will support the identified objectives. We then develop with our clients, pragmatic and realistic marketing and communications strategies to reach objectives.
Marketing – What is it?
We never cease to be amazed that organisations waste so much money on separate ‘departments’ or functions….marketing here, public relations there, graphic design over there, and social responsibility (fundraising or grant making) around the block to say nothing about where political relations fits in.
Marketing is – quite clearly –a process – whereby a service or product is researched, packaged and delivered…
The primary tools of marketing include…but are not limited to:
- Research
- Packaging
- Branding
- Public relations
- Community
- Media relations
- Political relations
- Fund raising
- Social media
- Corporate social responsibility
- Advertising
- Brochures, point of sale material
- Face-to-face activities
- Web sites
They all must work in relation to available budget to produce outcomes…none of these tools are effective…ever…on its own!
BOHICA Consulting draws on a bank of highly skilled and experienced professionals in each of these primary marketing tools.